Based on the advertising industry, the author expresses his views on the current industry situation as an advertising industry observer. Christensen has text message service a famous book "The Innovator's Dilemma", which was hailed as the bible of entrepreneurs by the godfather of a certain Chaos University. In July of the same year, Meituan Wang Xing proposed that China's Internet has entered the "second half",
creating collective anxiety from BAT to self-media. Then came the first year of knowledge payment anxiety in 2017, and the first year of industrial Internet anxiety in 2018. With the butterfly effect of the cold winter of capital, the entire Internet entered the harvest text message service season ahead of schedule. Tiger sniff netizen has a classic comment: "Let It is as difficult as transforming a brothel girl into a female textile worker from playing traffic financing to making money from operations.” It is the millions of "traffic monetizers"
who are really in trouble, and they are also the cutest people in the second half of the Internet. As an observer of the advertising industry, Brother Hua offers some text message service ideas for reference only. 01 Failure to outperform the market is negative growth Q1 2019 may be the toughest quarter for the internet advertising industry. The recent news in your circle is this style: "Can you turn losses into profits by laying off marketers? xxx announces violent layoffs"