New subscribers or facilitating additional purchases, converting users into brand advocates. It's a decent goal — to make all emails effective — but in reality, it can be hard to achieve if a business isn't using customer lifecycle email marketing. Before we get into the details of the types of emails marketers should send at each stage, let's define what exactly the customer lifecycle and the email marketing lifecycle are. Content what is the customer lifecycle? What is lifecycle email marketing? Sample lifecycle emails to improve your strategywrap what is the customer lifecycle? The customer life cycle describes all the stages of customer interactions with a brand before, during and after purchase. It starts the
Moment a person discovers a brand and, well, it doesn't really end with a single purchase if the marketers do everything right. A healthy customer lifecycle creates loyal company mailing list customers. Marketers define different stages of the marketing lifecycle. However, to get a general understanding of the term, we will stick to the following A prospect becomes aware of your brand, but that's about it for now. They will probably remember something familiar when they hear the brand name. Consideration . A prospect thinks your
Brand deserves their attention. They probably followed your social media accounts or joined your mailing list to learn more about your brand and products. To buy. At this point, a purchase finally occurs and your potential customer becomes a real customer. Retention . This is the time when a company should not abandon the person just because they already have money. This phase is all about deepening the relationship with the customer and making them feel appreciated and valued. Advocacy . The retention phase went well. From now on, the customer is your fan and your defender. Not only will they continue to buy things from you, but they will also recommend your brand to their family members,